| Piaggio approached
Digital Horse with a brief to develop an online version of their
'Lifestyle' magazine, Freedom. Our focus was to provide an online
product selector and to move Freedom forward into the online
arena. The site was primarily targeted at 16 - 25 year olds
but it needed to appeal to a growing audience of the '30 somethings'.
It had to be fresh and contemporary, whilst retaining a little
bit of that 'Piaggio Retro'. The site enhances the 'scooter'
lifestyle, getting the customers closer to the products. |
