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Consultancy
Defying the conventions of the past,
Digital Horse believes that consultants should do more than state
the obvious and collect a fee. Instead, our approach focuses
on practical advice regarding every aspect of design and production
being professionally implemented using the appropriate media,
traditional or digital, in support of your brand.
Internet
First we evaluate your current
advertising and marketing activity so that we can gain a clear
idea of exactly where your site should be targeted, and how best
supported in terms of banner advertising, press releases or viral
marketing, etc. The
next thing to consider is content. So writing style and tone
of voice is important here. Of course, however good your content,
it still needs to be presented in a captivating, easy to use
and fun format that consistently reflects your brand values.
And that means great design. Finally,
putting the whole thing together and ensuring that your site
can constantly evolve means carefully selecting the right
technology in the first place.
Intranets
Intranets connect your people, your
partners and your suppliers with your brand. After all, it’s
these people who work to ensure that your customers’ brand
experience exceeds their expectations. Intranets also provide
a powerful communications channel through which to share
ideas, knowledge and experience, highlight successes, promote
learning or road test R&D.
Design for print
Wherever your brand presence, on the web or
in the store, print plays a vital role in capturing the hearts
and minds of the consumer. Digital Horse design for print creates
intelligent corporate literature, hardworking business stationery,
attention-grabbing advertising and stimulating exhibition panels.
Viral
marketing
Once called word-of-mouth, viral marketing works by
encouraging one consumer to recommend your brand to another.
In the virtual world of the Internet this means consumers e-mailing
each other and using chat rooms and bulletin boards to spread
the word. At Digital Horse we use myth and metaphor as well
as technology to communicate brand awareness through intriguing
viral marketing campaigns.
Alternative Media
Supporting your brand in the marketplace requires
ingenuity and know-how, and Digital Horse has both in spade-loads.
Whether it’s banner advertising, a promotional screen
saver or game, our creative skills
and technical ability are only surpassed by our limitless imaginations
and pigheadedness in getting the job done.
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